mk² gmbh

Our
Agency

mk² is a marketing & communications agency specialized in helping international food & beverage clients develop and grow their business in Europe. We provide clients with 360° marketing & communications services, market development, and personalized industry support.

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We work with a method.
We have knowledge of our markets.
Our projects are memorable.
Our work is smart and creative (keen).

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Our
Approach

Our
Services

Through our tailor-made campaigns and personalized support, mk² will help you grow your food & beverage business across Europe.

Social Media / Digital Marketing

Social/Digital Media Campaigns
Influencer Marketing

Trade Relations & Representation

Industry Matchmaking
Trade Representation
Technical Trainings, Educational Workshops & Seminars
In-bound & Out-bound Trade Missions
Trade Show Organization & Management

Market Intelligence & Strategy

Market Insights & Trend Monitoring
Export Strategy Development

Marketing & Promotion

Point-of-Sale & In-Store Promotions
Consumer & Trade-Targeted Campaigns
Advertising

Brand Development

Brand Building & Brand Management
Development of Marketing Materials

Public Relations

PR & Event Planning
Media Relations
Familiarization & Press Trips

Our
Clients

Alaska Seafood

American Sweet Potatoe

California Walnuts

US Cranberries

Maple from Canada

USA Hops

Louis Roederer Champagne

Sweet Potatoes from North Carolina

Amain Prunes

Sunsweet

Wild Blueberries

Chateau Pichon Longueville

Got to be NC Agriculture

Our Clients
about mk²

“

mk² has transformed the sweet potato industry. You see a sweet potato in Europe? It’s because of the work mk² did. The work mk² does is our greatest success story.

”

Peter Thornton, Director, International Marketing,
North Carolina Department of Agriculture and Consumer Services

“

From my experience, we have found mk² to demonstrate a broad and creative, high quality marketing vision, flawless execution on each project, and superb attention to detail. Many firms excel in one area or another, but mk² excels at all of them.

”

Tim Hamilton, Executive Director,
Food Export Midwest & Food Export Northeast

“

For years mk² has successfully managed high profile events including the Alaska presence at the largest seafood show in the world, Seafood Expo Global. Their preparation, creativity and organization provided the Alaska seafood industry with a smooth, easy experience that resulted in over $1 billion in projected sales from the last show.

”

Hannah Lindoff, Sr. Director of Global Marketing & Strategy
Alaska Seafood Marketing Institute (ASMI)

“

As our trade representative and creative arm since 1997, Maria and the staff of mk² continue to exceed my expectations in all facets of relationship building, creative development and execution. Their integrity and capability set them apart.

”

Michelle Connelly,
Executive Director & CEO, California Walnut Board & Commission, 2016–2022

“

The Canadian Wild Blueberry industry has benefited greatly from the work that mk² has done the past 15 years. mk² is professional, reliable, knows the market and all the key players. They have proven time and again that when you have the best people representing you, positive results will follow.

”

Neri Vautour, Executive Director
Wild Blueberry Association of North America (Canada)

“

Maria Kraus and her team are passionate, reliable, and have a high degree of relational intelligence. They have demonstrated the capacity to adapt to a changing environment. As a family-owned company, we have built our business on strong values including trust, passion, and long-term vision. These values, shared with mk², have led to a fruitful and long-lasting collaboration for almost 20 years.

”

Frédéric Rouzaud,
CEO of Champagne Louis Roederer

Our
Team

Maria G.
Kraus

CEO & Founder

maria.kraus@mk-2.com

Jens
Hombeck

Managing Director

jens.hombeck@mk-2.com

Saskia
de Vries

Managing Director

saskia.devries@mk-2.com

Marion
Bartelt-Simon

Senior Account Director

marion.bartelt-simon@mk-2.com

Uschi
Kranzusch

Senior Administrator

uschi.kranzusch@mk-2.com

Linda
D'Amico

Head of Office

linda.damico@mk-2.com

Ines
Seidel

Accountant

ines.seidel@mk-2.com

Mara
Kuhnert

Marketing Assistant

mara.kuhnert@mk-2.com

Alessia
Fiorello

Marketing Assistant

alessia.fiorello@mk-2.com

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