Offering enhanced support services to American companies, mk² provides pan-European market research, competitive analysis, and a market opportunity evaluation for participating companies ahead of each show. Along with their market briefings, companies receive assistance with EU technical requirements and with a go-to-market strategy for their brand. 

During each tradeshow, mk² leverages their well-established European network of buyers to match with American suppliers. Since its introduction, Food Show Plus! has fostered new trade relationships between American companies and European partners, increasing sales of American food products in Europe.