Roederer's top customers, key opinion leaders, art collectors and representatives from politics and business were invited to this unique event. Scheduled around Art Week Berlin, the launch coincided with a special exhibition at the gallery by artist Christopher Lehmpfuhl, who paints in the plein air tradition, outdoors. The artist’s colorful landscapes and careful handwork complemented and referenced the vineyards and cellars of champagne house Louis Roederer. 

The exclusive event took place in two locations: 69 Salon by Kornfeld for the aperitive, and within the Kornfeld Gallery itself, a subsequent champagne dinner from Berlin master chef The Duc Ngo. Both locations proved perfect settings to launch Collection 242, leaving a long-lasting impression on the participants. All while building relationships and opening doors to further dialogue.